Sprout Social Review 2023: Social Media Management or a Waste of Money?

sprout social review

Social Media has now become a medium for businesses and brand promoters. It required some features to handle it properly otherwise, all the effort is useless. In this Sprout social review and will see if it is worth buying or going for the another social media management tool like content studio is a better option?

So Let’s go into Sprout social review and see how it manages social media accounts, pricing, market competitive features, and, most importantly, whether it is easy to handle.

 What is Sprout social?

Sprout social is a leading social media management  tool that handles numerous social media accounts. Despite being multi functional, it comes up with easy navigating tools. Sprout social was founded in 2010, and they are updating and enhancing their performance over the years. Social Media is a vast deep sea, and for survival, it’s not recommended to choose cheap options.

Sprout Social has four different plans with higher rates, but having one is worth it. It offers a free trial of up to 30 days, allowing you to choose the right plan for your business. It comes up with tremendous features suitable for businesses or brands. It Straightened the content without compromising the quality. It provided reliable content, which is beneficial for growth. It gives social listening, scheduling, publishing, customer service, Data analysis, employee advocacy, and much more.

What Top Features Does Sprout social Offer?

Social media accounts need some main and important features to run multiple accounts. Sprout Social has extremely efficient features that ensure your business’s credibility and growth.


Sprout Social features allow access to the growth and development of your written content. It sums up all the progress by depicting it into demographic statics so it’s easy to track all the performances. The Statics include data engagement, Followers’ demographics, and most important the audience (who is watching you), which is the essential element for your business. It showcases your data in different ways like

Sprout Social Show and measure the metrics from day one until you engage with it.

It properly manages to oversee your multiple social media accounts from one platform. It saves lots of time and provides customized reporting features that help to find your business’s growth.

It easily differentiates your social media performances from other market competitors, which is quite helpful for modifying the strategies.

It helps the user to enhance the quality of the content to give access to integrated publishing data and engagement tools with analytics. It’s easy to put insights into the growth.

Sprout social gives a practical exhibition of the value of your social media to stakeholders, clients, and Colleagues by sharing reports so everyone can easily individually put insights into the data.

Social Listening:

sprout social review

Sprout social allow the user to monitor along with analyzing social media content. It puts forward the negative and positive responses your brand or Business received, which is very helpful in rectifying mistakes.AI powers its social listening. Hence, you connect with all over the world and track the data.

As mentioned above that AI powers it. Sprout Social inbuilt platform scales the procedure of data ingestion with automation. AI helps to deliver strategies, and actions should be taken to improvised the content quality by over viewing other competitors.

Critical learning is beneficial for growth sprout social unfiltered numerous thoughts, opinions, and most importantly, the feedback of the audience. It modifies the content by the latest trend or by the public demands.

Sprout social engage with other influencers as brand advocates to keep up your profile with industry trends.

It upgrades the data and helps you to learn through market strategies, competitors working styles, social listening, and custom sales.
Social listening is a premium add-on feature that you buy with any subscription plan. The price depends on your requirement.

Scheduling & Publishing::

sprout social review

Sprout Social inbuilt publishing and scheduling tools help to reduce the manual work by running social campaigns. It showcases the most important recommended and engaging content so your team can easily work on it and strengthen strategies by connecting it with the customers.

When you go on the publishing interface, you can select your social media accounts and add your links like other social media management tools provide. It will show you a quick preview of how it will look.

Sprout Social has simple features so a newbie user can easily become a social media publisher expert, and it has AI along with automation tools. It trained the user in easy steps by providing detailed educational material.

It has a calendar, so it’s easy to put insights or predict the posting for upcoming days. You can also maintain the work and save lots of time.

Adding product tags and links to your post can engage your websites with other multimedia sites like Instagram, Shopify, and Facebook shops.
Sprout Social gradually improves your content by suggesting the right time to share the content or scheduling it for other days.

It makes the content attractive through integrated platforms. You don’t have to use your desktop for publishing and scheduling. You can handle all the tasks with your mobile app.

Sprout social calendar doesn’t provide drag-and-drop options. If you want to change the time, then manually edit the time of your scheduled content. In my recommendation, the social media management tools like Hootsuite and Sendible provide a drag-and-drop calendar, which is more efficient.

Employee Advocacy:

Sprout Social has social media Advocacy, allowing users to put shareable content and employees in one place. It’s easy and fast for employees to approve posts and share them on their social networks. It increases the traffic and social engagement of your business. It helps to manage workflow by combining employee advocacy and social media management.

You can add a link, video, photo, or any duplicate post you are already sharing to your brand’s social networks.

It’s good to save the ideas for future posts. Draft message ideas allow the user to save the post so employees can view it and feel confident about upcoming tasks.

You can target the specific audience in your organization by compiling your content into newsletters or broadcasts.

It provides a medium for employees to explore and fulfill their duties by suggesting fruitful content for future posts.

It provides quick access, so there is no need to worry. You click and easily share posts from the desktop or with the Mobile app (iOS and Android).

Engagement tools:

sprout social review

Sprout Social build strategies and techniques to uplift the content shared. It has engagement tools, so it reduces workload at the same time and saves precious time.

It has an easy toolset with guiding customer support and dedicated training.

Its automation tools are wonderful for saving time and customizing your workflow. It monitors social activity and properly organizes incoming messages in a single location.

It increases the team’s productivity with collaboration and communication tools.

It allows employees to explore more and follow the relevant topics.


Sprout Social has Inbuilt ChatBots, which have many features to ensure that anyone worldwide who wants to connect or seek help can easily get a response. Chatbot is very necessary to help customers by guiding them. It makes your business more prominent and creates a different marketing experience.

Sprout Social gives access to properly built ChatBots for your Twitter direct message and Facebook Private message conversation.

You can create it by selecting a Blank template in ChatBots templates.

Simply view or edit. Just click on the tile. The overflow menu drops to the lower right side of the corner of the ChatBot tile.

It allows you to duplicate, edit, delete, or share a preview.

Saved Replies:

Sprout Social saves lots of time, and its asset library manages customer responses by saving replies. In its library, you can store your desired replies. By following simple steps, you can save the replies for the future reach of the customers.
To create a new Text Asset, follow the steps

First, reach the Publishing tab
Click the Asset library option on the left-hand navigation panel.
Click and now add the desired text
Enter an Asset title and also the Asset Text.
Now you can add tags and the context from the right side.

You can save the text asset in the Sprout social Library, and to attach your saved Replies, click to open the list of replies. It allows you to filter these replies by tags.


Sprout Social integrates with many social media platforms like Twitter profiles, Instagram personal along with, business profiles, Facebook pages, and LinkedIn pages. It allows its users to integrate Google Analytics Data with few clicks so you can easily keep vision on your social media platforms.

Sprout Social pricing and Plans

sprout social

Sprout Social introduced 4-different plans Standard, professional, advanced, and Enterprise. They charged every month. It has a 30-day free trial by which you can easily determine what is good for your business.

Standard: they charged $249 per month. Each additional user +$199/mo. This includes 5 social profiles, social inbox, publish, schedule, social content calendar, and Review management. Sprout Social provides profiles, keywords and location monitoring, Tasking, and social CRM tools. Group, profile, and post-level reporting are also included in this plan.

Professional: they charged $399/month, with Each additional user +$299/month. It Includes all standard features and gives access to Unlimited social profiles and competitive reports for Instagram, Facebook, and Twitter. Message tagging, Custom workflows for multiple approvers, and much more

Advanced: they charged $499 per month. Each additional user is +$349/month. It Includes all Professional and standard features plus Message Spike Alerts for increased message activity, Digital assets, content libraries, Chatbots with automation tools, and much more.

Enterprise: Contact Sproutsocial for its pricing. They provide Custom-built plans to meet your needs. This plan includes all Advanced features, plus, Tailored implementation and onboarding to get teams up and running quickly. It works 24/5 with prioritized customer support, Social Listening to uncover emerging trends, brand influencers, and competitive intel. It has Premium Analytics to measure success across all social channels. Also, provide Employee Advocacy solutions to amplify your brand’s organic reach.

Sprout Social Alternatives:

Content studio is an Al generated social media management tool which allow the user to create desired content by modifying it. Content studio provides automatically posting on famous social media accounts at a time.It is budget friendly and comes up with 14-free trial . It schedule your posting moreover it has calender to keep track on your posting.

Buffer ensure that the audience interaction must be built organically. On the other hand, it’s budget-friendly and extremely good for promoting small businesses or companies and brands. It has features to ensure that your published content must be accurate and relatable to the audience. Buffer publish is the main app by which you create and schedule upcoming posts. Many people refer to “Buffer,” but they actually want to address Buffer Publish.

Social Bee

Social bee exclusively manage multiple social media accounts with Commendable techniques.It create room to schedule the posting on different platforms at the time and saves lots of time. Its affordable for everyone.

Sprout Social Pros & Cons:


  • user-friendly navigation interface.
  • It reports all over the progress, so it’s easy to ensure that what you are doing is right and what is beneficial for the business.
  • It showcases demographic statics with the latest analysis features.
  • It has tagging features, so it’s easy to combine with internal organization for custom views.
  • It helps publish content per your selected day with the selected time slot.
  • Sprout Social provides many ways to discover the content to repost.
  • It gives a 30-day free trial.


  • Sprout social is very expensive. On the other hand, its alternative Content Studio comes up with user-friendly pricing along with Market competitive features.
  • It does not properly support and causes trouble when composing the post.
  • It does not help in providing post variants like Social Bee.
  • It needs more support from some main social media platforms like Twitter. If you are making a post, you can’t switch to other platforms like Facebook to optimize the post.
  • Well, You cannot use its listening tool in the free trial.

Sprout Social Final Verdict:

Sprout Social is not a cheap option. It is expensive one can have, and as you include members, its pricing gets high. It is a great social media management tool for uplifting and boosting your content on multiple social media platforms. It’s very costly for Small businesses. It fulfills all the requirements which are needed to run social media accounts. It offers many tools, including posting, scheduling, publishing, ChatBot, integration, Analysis, Reporting, Social listening, And customer service.

If you are newbie and want an affordable plan for managing social media platforms, I recommend going for the content studio. But if you want to build a social media presence for your big business or agency, then be a sprout social user. Go for a trial first, then subscribe for a plan.


Q. Is Sprout Social free of cost?
A. Well, Sprout Social is a paid social media management tool, but it gives its new users a 30-day free trial. It has different plans like standard, professional, and Advanced, with different pricing with features.

Q. Does it Support posting on Instagram?
A. Yes, it integrates with Instagram and allows the user to publish and schedule the data. It helps to monitor hashtags and manage posting schedules with its automation tool.

Q. Is it possible to change the plan?
A. You can change your plan anytime by switching to the desired one. So need to worry f you choose the wrong plan.

Q. How do I find out which plan is suitable for my brand?
A. Sprout Social has extremely good features for any business, so you need to explore more, and its easy user interface helps you select the desired plan.

Q. How many Payment options does it offer?
A. Sprout Social offers different payment methods like credit cards and PayPal.You can get more detailed information by connecting to its customer service team.

Q. Which type of Data analysis does Sprout Social offer?
A. Sprout Social Analytics gives vast demographic statics of your multiple social media profiles like Instagram, Twitter, Facebook, LinkedIn, and Google+. It also provides reports of your progress.

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