Metricool Review 2023: Ultimate Solution for Effective Social Media Management?

Metricool Review

Establishing a business online is a hard nut to crack, but possible. There are several unique And affordable software available in the market. I have used multiple software, but today, I reviewed Metricool and inspected its features with metricool pricing.

 What is Metricool?

Metricool is a platform where you can find multiple social media management features. It’s a tool that manages and tracks your social media account performance. It’s one of the most demanding management tools that uplifts brands or businesses. You can handle your social media accounts on one platform, decreasing the chances of time wastage. It tracks the performance and can schedule, manage ad campaigns, and provide reports. It helps you monitor other social media influencers’ or competitors’ performance, which might be helpful for your brand or business.
Metricool is an all-in-one tool, so you don’t need to use other tools like Social Media analytics tools, Ad Manager, Linktree, and many more.

What Top Features Does Metricool Offer?

 Analytics and Reporting:

Analytics is one of the prominent feature in any kind of social media management tool and it’s need to be perfect so you can get right insights of your progress of your social media platforms.Metricool is famous for its analytics and Reporting features.


Metricool gathers all your social media platform analytics into a single platform in’s dashboard. It gives you proper demographic statistics of your progress. You need to go to its Evolution tab in your dashboard and connect it with your social media accounts and website. That’s it. Now you can track all over progress. Its analytics report showcases your growth during a certain time, how many clicks you get, and your followers/fans you earned or lost. It is essential to grow your brand or business because you learn about the Audience’s demands and needs.


Metricool Allow its user to customize reports of analytics. It helps you to select the desired metrics you want to see on your report. You can control metrics and properly showcase the data you want to present in the report. It generates report templates, and you can create and reuse them. It gives a white-label report where you can add logos of your clients and create them. You can download reports into different formats like PDF and PPT. If you want more benefits, just connect your social media platforms, Google Ads account, and website.

 Custom reports:

Metricool generates efficient reports by one platform. It helps you to Customize reports totally based on your client’s requirements. It provides multiple templates, so you don’t need to design a report from scratch. It helps you to add a company logo to the customized reports. You can also deduct the social metrics you don’t want to see.

 Google chrome extension:

It allows the user to share videos, articles, and other posts on all the social media platforms associated with the user by simply using its Google Chrome extension. It has basic and simple steps to share data by clicking directly on your browser.
Google data integration: Metricool allows users to import all the social media metrics data collected or saved into Google data studio.

Metricool AI assistant:


You can work more proficiently when you have professional assistance. Metricool provides you AI assistant that comes up with the latest ideas for your content. It suggests trending content so your account receives more audience attention. It quickly resolves problems related to posting or publishing. With AI assistant, you can target your desired audience and work on their interest.

 Hashtag tracking:

metricool review

Metricool knows how to handle and boost your business or brand by tracking Hashtags. You can easily access it in the Real-time tab in your metricool dashboard. It’s easy to use, and all you need is to enter hashtags and select the social media network to track the hashtags. It helps you to save many hashtags for your profiles, and you can efficiently see the metrics of the hashtags. It saves lots of time and increases productivity.

Visual content calendar:

Metricool gives proper insights into your upcoming posts through its Visual content calendar. It’s useful in maintaining the schedule of your posts and gives you a preview of your multiple social media platforms’ posting. It organizes content into specific times and dates.

Metricool Multiposting:

Metricool posts your content on multiple social media platforms from one place. You can use its planners to customize posts, edit, and create for various social media platforms.

Automation: Metricool is an automated social media management tool that allows users to post automatically. Its Autolists tab is under its planning. All you have to do is to create, schedule, and select the time for auto-posting on different social media accounts.

The best time to post: Successful are those who know the right time metricool track the right time for your scheduled posts. Moreover, it helps you to publish the best content at the appropriate time so your website gets more traffic.


Metricool assists in creating, improving, and managing your advertising campaigns. It helps you connect your Google and Facebook ads to your Metricool account And allows you to track and optimize your Google keywords.

User interface:

Metricool facilitates its users with an easy user interface. You can create an account, log into it, and connect it with your multiple social media profiles. You feel it’s too easy to navigate metricool, and you don’t need to be a professional to handle it.

Content planner:

metricool review

Metricool knows that you can’t always get your work done on time and maintain integrity, that’s why it helps you to plan your content. You can handle posting on several social media platforms by organizing it so you become active on your every social profile.

Social media inbox:

Metricool comes up with an integrated social inbox so you can easily respond to messages. You can handle all your social media account messages in one place and can efficiently reply. All you have to do is open your dashboard.


Metricool allows its users to view multiple blogs or websites related to social platforms in the same place. It decreases the chances of chaos and properly organizes things so you can easily connect with several social media platforms.

Metricool generates metrics of multiple social media platforms such as:


When you connect your Facebook account to Metricool, it tracks the activity of your Facebook group or page. It allows you to track the audience demographics data for individual posts. It showcases data as graphs so you understand it properly. You can easily boost your Facebook post and promote it with just a click of a button. Metricool helps you download copies of your previous posts and related data into one CSV file.


If you want to understand more about the Instagram community and boost your account, then you have to connect it with your metricool. You can store posts and individual metrics you want to save. You can efficiently link a personal, business, or creator Instagram account. It has tools that monitor hashtags, and you can also get Access to data from your different Instagram stories.


When you link your Twitter account to Metricool, you can easily stay on top of all the impressions and interactions that you have received from Twitter. By metricool, you can organically promote tweets.


Metricool saves lots of time. Now, you can link your LinkedIn account to it and get complete insights into how customers interact with your post, their interests, and many more things related to your account.


YouTube is a famous social media platform that needs proper handling and monitoring to gain more subscribers. When you connect your YouTube to metricool, you can easily know who subscribes to your channel and how much revenue you generate. The best thing is that you can track other YouTubers’ progress and strategies.


As we all know, twitch is a famous video-streaming social media platform. You link your account to metricool, observe your audience’s growth, and create Customized reports for better understanding. It allows you to gain insight into other Twitch streamers.

Google My business:

Google My Business is not a social media platform, but it’s essential for entrepreneurs who want to establish their business or increase the more interaction. By metricool, you can monitor the reviews of customers and many other stats you’ll find on Google about your brand or business. It allows you to see stats of your photos, videos, and most important posts.

Metricool pricing and Plans

metricool review

Free version:
Metricool offers you a free version for a lifetime, you can add 1 brand and 1 account per social media platform except LinkedIn. You can add 50 monthly posts, 1 SmartLink, an AI assistant copy(3 uses per month), analysis of 5 competitor profiles, and analytics with 3 months of historical data. It is best for beginners.

Starter plan:
For 5 brands: It charged $18/month with an annual payment or $22 monthly.
For 10 brands: it charged $31/month with an annual payment or $38 with a monthly payment.
You can add 10 brands and 10 accounts per social media platform, including LinkedIn.   You can add 2000 posts per month, unlimited smartlinks, AI assistant copy(3 uses per brand per month), analyze 100 competitor profiles,  have unlimited analytics data, and download reports in PDF and PPT. It is best for freelancers and small businesses.

Advanced plan:
For 15 brands: It charged $45/month with an annual payment or $54 with a monthly payment.
For 25 brands: it charged $72/month with an annual payment or $88 monthly.
 All features of the starter plan plus 5000 monthly posts, AI assistant copy(50 uses per brand), team and client access, customizable templates for reports, premium support, extensive data history, and connections to Looker Studio. It is best for mid-size businesses and agencies.

Enterprise plan:
For 50 brands: It charged $139/month with an annual payment or $172 monthly.
For more than 50 brands, you can contact metricool. All features of the advanced plan plus white label, 10,000 monthly posts. It is best for large enterprises and big agencies.

Metricool Alternatives:

Content studio is an Al generated social media management tool which allow the user to create desired content by modifying it. Content studio provides automatically posting on famous social media accounts at a time.It is budget friendly and comes up with 14-free trial . It schedule your posting moreover it has calender to keep track on your posting.

Social Bee

Social bee exclusively manage multiple social media accounts with Commendable techniques.It create room to schedule the posting on different platforms at the time and saves lots of time. Its affordable for everyone.

Buffer ensure that the audience interaction must be built organically. On the other hand, it’s budget-friendly and extremely good for promoting small businesses or companies and brands. It has features to ensure that your published content must be accurate and relatable to the audience. Buffer publish is the main app by which you create and schedule upcoming posts. Many people refer to “Buffer,” but they actually want to address Buffer Publish.

Metricool Pros and Cons:


  • Generate captions powered by AI
  • Tremendous Analytics and Reporting features.
  • Easy User interface.
  • Edit videos.
  • Bio link tool so you can add  Instagram linksHandle Google and Facebook Ads.
  • Basic social inbox.
  • Affordable pricing
  • Metricool has many paid plans, so you can efficiently choose the right one for your business or brand.


  • You have to pay $9.99 extra along with a plan for hashtag tracking.
  • It only provides white-label reports for its enterprise plan.
  • You can only report templates if you are purchasing their team plan or higher.

Metricool Final Verdict:

There’s no room for doubt that Metricool is one of the leading prominent social media management tools, along with affordable pricing. It has Advance features that highlight any brand or business. It improves its features to access the latest features for handling and monitoring social media platforms.

Metricool added a new feature allowing users to add links in Bio. It has limited social inbox features compared to its alternatives like Content studio and Agorapulse. It has the best analytical features, which suggests the best time to post. It has a visual calendar and Publishing tool. That increases productivity and optimizes workflow. Overall, it’s a good social media management tool for advertising analytics.


Q. Does it offer a free plan?
A. Fortunately, Metricool provides a free plan that you can use unlimitedly, with limited features. Moreover, you can only connect one account to it. It sub to you if you need access to more accounts, so metricool offers paid plans.

Q. How many platforms does it integrate?
A. It integrates with many famous social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Twitch, and TikTok.You can also integrate your Google ads and Facebook ads account.

Q. Do they provide customized plans?
A. Yes, if you are willing to customize the plan, you need to contact their team and explain to them which type of account you need for your business or brand.

Q. Is it good for individuals or businesses?
A. Well, it’s good for both metricool designed to benefit the individual user and the business users. It is highly recommended for marketers, freelancers, larger enterprises, and, most importantly, influencers. It helps to analyze the data and boost your brand’s performance all over the connected profiles.

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