Buffer Review 2023: Boost your Social Media Strategy

buffer review

Is it possible to promote business on social media platforms in affordable plans? Is there any medium to publish content without compromising the quality of the content? I have been going through many websites to get cheap plans for my business and social media accounts. I found Buffer, it offers great management tools for its users, But What are they actually offering??

Buffer social media content means publishing content on different social media channels by using Buffer Software or Buffer Chrome extension.

Buffer launched in 2010, introducing multiple tools for handling and monitoring social media accounts. It has an advanced tool for publishing posts all around social media platforms. It has a user-friendly interface, which is easy to navigate it.

Buffer power is available for everyone and needs just a bit of practice. On the other hand, its alternatives have much more complicated features to understand.

In this Buffer review will discuss its features, pros, and cons, Pricing, and my last words. So let’s go to dive into it deep.

 What is Buffer?

Buffer handles multiple social media accounts with its magnificent management features. It can ensure that the audience interaction must be built organically. On the other hand, it’s budget-friendly and extremely good for promoting small businesses or companies and brands. It has features to ensure that your published content must be accurate and relatable to the audience.

Buffer publish is the main app by which you create and schedule upcoming posts. Many people refer to “Buffer,” but they actually want to address Buffer Publish.

They have an engagement tool called Buffer Reply, which enables the team to reply simply by social inbox.
Buffer Analyze is in the developing stage, but it’ll be available to easily publish customers that subscribe to the plans like pro or Business plan.

What Top Features Does Buffer Offer?

Well, for building audience, interactions, and promotions, you need a medium for this. Social media is a great platform for businesses. We need special features to create content that fascinates the audience.

Buffer Reply:

Buffer Reply is one of the excellent features that majorly took command of helping businesses and manage multiple social media conversations.

It has an inbox allowing users to collaborate inbound messages from multiple social media platforms into one simple feed. It saves lots of time when you are running a business. It’s important to keep track of time.
Buffer has given access to some great automation tools. For instance, you can set up a rule to identify keywords in the comment and assign them to specific team members.

Buffer has simplified the usage of automation tools with its easy rules, which is helpful for beginners. Buffer reply also includes Social listening but its early stages of development. It works great for tracking Twitter trends but is less competitive than HootSuite or Sprout Social on multiple social networks. It also shows you unanswered comments on all of the posts.

Curated Content:

The Buffer is responsible for the content shared or published must be curated. It showcases tools for correction and modification according to the latest trends or needs. It is a great responsibility of the creators to share accurate content that is helpful and avoids unnecessary details.

Add Posts & slots:

buffer review

Buffer creates an easy route to add your content. It helps the user to keep the content for upcoming posts or upload it on the dashboard. You can share posts on Facebook, LinkedIn, Twitter, Instagram, and Twitter.
It allows the user to add content in slots and time for each slot. Slots give proper tracking of time to post.


It’s necessary to schedule your post to work in proper order. Buffer is beneficial to save users precious time by setting schedule posting. You can select the desired social media accounts for posting. Buffer helps to schedule your required post at a preferred time. When you schedule the post in Essences and add it to Queue, the post automatically fills up the upcoming time slots on your posting schedule.

buffer review


It’s easy to schedule content by just following some basic steps 
-First, heading towards to your Queue.
-Click on the given box.
-Now add the desired URL along with the text.
That’s it. Buffer automatically shortens the link. It also provides recommendations for media purposes based on what you want to include in the post.
Buffer has magnificent features showcasing the URL you added and how it looks on your social media account. Hence, it helps to edit the content of the post individually.
As you finish the post you created with just one click, you can share it on Twitter and Facebook.


Buffer has a built-in photo editing tool called Pablo. It edits photos and makes templates.Making Posts eye-catching and creating more website traffic needs some graphical representation too. Buffer makes adding videos, images, graphics, gifs, hashtags, and customized designs easy. Hashtags are necessary in order to promote your post. It helps and boost the post so many people can see it.

Analytics & Report:

buffer review

Buffer establishes proper statics of your growth and analyzes overall performance. It provides user metrics like audience demographics so you can easily track which image, video, or link gives you a great response on which platform. It provides reports which can easily be shared with clients and team members. Visual representation is always needed to simply depicts your thoughts and ideas.

Buffer Dashboard cannot show a list of all your post for UpTo 30 days. If you want to see Unlimited post history or Analytics, switch to its Premium or Business plan.


buffer review

Buffer easily integrates several apps on one page, which helps the user to create posts efficiently, and it consumes less time. Is it easy to open various websites separately to create, design, or modify the content? Yes, Buffer gives Access to integrate the latest design & correction tools. Some of these apps included in Buffer are

✓UTM generator

 Team Management:

It’s better to divide the workload so it is done easily without chaos. Buffer has different team management features, providing access to social media managers and marketers collaborating on projects. It’s helpful to plan and schedule content when working in a team. It generates room where you save the content in the draft so the other team members can easily envision it and give feedback.

You can find the Team Members option right below the Admin menu / Buffer. It lists your existing team members and a blue “Invite a New Team member” button. Clicking on the button shows you a screen, and now you can add the relevant details of your new team members. It automatically invites new members by sending invitations.

Buffer does not provide team features if you use it in free or essential versions. You must update the Buffer team and buffer agency plan. 

 Specific Features for Instagram:

Buffer has different features for Instagram captions and posts. It allows its user to add comments to the post as you go live automatically. Loss of Hashtags sometimes makes the post irritable, and the follower just tries not to click on many hashtags. While on the other hand, you can add hashtags in the comments, which increases engagement and avoids drawbacks.


Buffer introduces free stuff, including paid tools. It has mainly the best features. Buffer blog is the most authentic source for acquiring social media information, tutorials, and statics. It also has a Buffer marketing library, a commendably great place for beginners and intermediate social media users who want to boost their strategies and techniques.
It allows you to take full advantage of on-demand webinars that encircle many social media aspects.

 Buffer-Generated AI:

Buffer has powered by AI but is not fully dependent on it. It’s few features are working with AI for the task a non-human can easily do. Clarifying some do’s and don’t of AI in Buffer.

AI-supported features:
It cleared and rectified grammatical as well as spelling mistakes.
It creates templates for posting.
Come up with new ideas
Recycling Content
Helps in outline, Creating room for drafts of social posts

Features do not support by AI :
× It does not create final posts
× Does not develop any visual content
× Does not write full paragraphs within our drafts
× Does, not Research


Buffer manages to create a specific calendar so you can share posts daily without creating any hustle. It showcases the published post moreover future postings. Planning the day earlier is good when you have a lot of workload.

 Customer service:

Well, they have great customer service, ensuring that every inquiry must be answered. They guide you step by step through tutorials. Buffer customer services are on the point, and their main initiative is building a team to help customers resolve their problems. Their management team offers great service by advising and showcasing how to solve the problem.

Buffer pricing and Plans

buffer review

Free: they are always inviting you to start with a free version. It is best for individuals and small businesses. It can give you the authority to add up to 3 channels, 30 scheduled posts, and 50 AI credits. Allows planning and publishing tools, landing page builder, and AI assistant.

Essentials: It charges $6/month and $5/ year for 1 channel. It is mostly for professionals who need analytics and engagement tool. It provides Unlimited schedule posts, 150 AI credits, and an integrated app feature. 

Team: It charges $12/month and $10/ year for 1 channel. It is mostly for teams who need unlimited collaboration, users, and reporting. It provides Unlimited schedule posts, 300 AI credits, reports, analytics, team management, and integrated apps feature. 

Agency: It charges $120/month and $100/ year for 10 channels. It is mostly for big marketing agencies. It provides custom access and permissions, Unlimited schedule posts, 3000 AI credits, reports, analytics, team management, and integrated apps feature.

Trial: Buffer has a 14-day free trial. It’s easy to go through its features and tools to maximize the quality of your content. It has plans which are affordable and easy to select.

Buffer Alternatives:

Content studio is an Al generated social media management tool which allow the user to create desired content by modifying it. Content studio provides automatically posting on famous social media accounts at a time.It is budget friendly and comes up with 14-free trial . It schedule your posting moreover it has calender to keep track on your posting.

Social pilot comes up with various features to encourage and thrust your posts. It assists your social media accounts moreover schedule content on different social media platforms. It can post content for you automatically on popular platforms like Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google My Business, TikTok, and Tumblr. You can try it for free and then upgrade to the paid version with more automation features.

Buffer ensure that the audience interaction must be built organically. On the other hand, it’s budget-friendly and extremely good for promoting small businesses or companies and brands. It has features to ensure that your published content must be accurate and relatable to the audience. Buffer publish is the main app by which you create and schedule upcoming posts. Many people refer to “Buffer,” but they actually want to address Buffer Publish.

Buffer Pros & Cons:


  • Buffer has simple UI(user interface) to use.You don’t need to go through unnecessary stuff.
  • Easily customized content as per your need. It’s totally up to you what you want to add or create.
  • It helps to connect with multiple social media platforms, increasing website traffic.
  • It allows the user to edit photos with different tools. It has various in-build tools, so it saves lots of money.
  • provide a free 14-day trial.
  • It’s easy to navigate.


  • Sometimes creates a problem to publish directly on social media platforms, which may be due to platforms, so publishing it manually is a great option.
  • It does not support special types of posts like carousel images on Instagram.
  • It has very basic features for Instagram and Pinterest.
  • If you need to schedule your posting on these social media platforms, you need advanced tools like Tailwind or Later, which are costly.

Buffer Final Verdict:

If you’re seeking one solution for all your multiple social media platforms, then Buffer is the best option. It boosts up the content with its fine management tools. It not only boosts up the content but allows you to complete your work, coordinate team members, interact, and schedule your post.
I recommend you to start a 14-day free trial and then go for paid subscription according to your need.


1-Which type of content is created by Buffer?
Well, it establishes authentic eye-catching content for your websites, attracting the audience. It allows the user to create high-quality content by adding a graphic.

2-Does it share my content on multiple social media platforms?
Yes, it shares content on famous social media platforms from one dashboard.

3- Is it possible to make my posts viral?
It does not make your post viral but setup features and tools to make it viral. It creates hashtags so the audience easily sees them.

4- Is it gives access to publishing and scheduling tool for free?
Yes, it has free plans for businesses or individuals. Its free plan only allows you to include a landing page builder, which helps create a landing page for your brand.

5- Does it helpful in saving time?
Yes, of course, it is. Buffer save time by scheduling your data, easy-to-use UI, and especially its integrations help to make a post in less time

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